Genius bread. The name sounds distinctly Scottish (for some reason) but the bread has become an instant nationalfavourite, sold right throughout the British Isles. It’s not surprising, this Scottish success story is delicious; even though it is gluten free the first time I had some I kept going back for more and more, and it works toasted too!
Genius Bread - truly scrumptious
The inventor is a mum with a food-science background who wanted to make a tasty bread for her sons, Angus and Robin, who is coeliac. After many failures Lucinda’s perseverance broke through (and so did her ovens, she broke two of them): she was finally able to present her children with a tasty bread – they liked it and so has the rest of the country, in under a year Genius bread has become the UK’s best selling item in the Free-From category. So if you’ve been put off by gluten free bread before please try again, this bread truly is absolutely scrumptious.
But that’s not the end of the story. Watch this space for Genius rolls, sliced bread, ciabatta and possibly even croissants.
Lesley
justinfleming
Tschaka Roussel
catcampbell
dazzadecoy
4 responses so far ↓
Ellen Pitt // 10 February, 2010 at 12:33 pm |
I love Genius Bread but wonder why coeliacs cannot get it on prescription, or can they? I buy it in Tesco because it was on special at £1.99 which is £1 cheaper than Goodness Direct….even at Tesco regular price of £2.49 it is 50 pence cheaper than Goodness Direct….Goodness Direct has a great variety but as an OAP I find it too expensive. Does anyone else find this to be the case?
Lesley // 10 February, 2010 at 11:35 pm |
Hi Ellen
Thanks for your feedback.
It is tough trying to compete with the larger multiples for specialist products but we will have a go. I am going to try and list the Genius Bread at £2.49 for you. Remember the advantages though with buying from GoodnessDirect… you have hundreds of gluten free foods all in one place… there is no delivery charge on orders over £35 … you don’t use any petrol or have to find anywhere to park and… you don’t get wet in the rain
noah lamech // 19 February, 2010 at 9:21 pm |
I have tryed many of the gluten free breads but found them to be not very edible I found the texture to be powdery but then found the genius bread and was thrilled with the near to real bread as it can get but as it has gone to £2.49 at Tesco i do understand with Ellen the cost is way to expensive to buy on a regular basis as you would with normal bread.
peter // 10 March, 2010 at 8:52 pm |
why cant we get it on prescriptin