Genius bread. The name sounds distinctly Scottish (for some reason) but the bread has become an instant nationalfavourite, sold right throughout the British Isles. It’s not surprising, this Scottish success story is delicious; even though it is gluten free the first time I had some I kept going back for more and more, and it works toasted too!
Genius Bread - truly scrumptious
The inventor is a mum with a food-science background who wanted to make a tasty bread for her sons, Angus and Robin, who is coeliac. After many failures Lucinda’s perseverance broke through (and so did her ovens, she broke two of them): she was finally able to present her children with a tasty bread – they liked it and so has the rest of the country, in under a year Genius bread has become the UK’s best selling item in the Free-From category. So if you’ve been put off by gluten free bread before please try again, this bread truly is absolutely scrumptious.
But that’s not the end of the story. Watch this space for Genius rolls, sliced bread, ciabatta and possibly even croissants.
I love Genius Bread but wonder why coeliacs cannot get it on prescription, or can they? I buy it in Tesco because it was on special at £1.99 which is £1 cheaper than Goodness Direct….even at Tesco regular price of £2.49 it is 50 pence cheaper than Goodness Direct….Goodness Direct has a great variety but as an OAP I find it too expensive. Does anyone else find this to be the case?
Hi Ellen
Thanks for your feedback.
It is tough trying to compete with the larger multiples for specialist products but we will have a go. I am going to try and list the Genius Bread at £2.49 for you. Remember the advantages though with buying from GoodnessDirect… you have hundreds of gluten free foods all in one place… there is no delivery charge on orders over £35 … you don’t use any petrol or have to find anywhere to park and… you don’t get wet in the rain
I have tryed many of the gluten free breads but found them to be not very edible I found the texture to be powdery but then found the genius bread and was thrilled with the near to real bread as it can get but as it has gone to £2.49 at Tesco i do understand with Ellen the cost is way to expensive to buy on a regular basis as you would with normal bread.
why cant we get it on prescriptin
Hi can anyone tell me whats happening with trying to get genius bread on prescription if it’s available is there a pip code number for it ???
We need a PIP code for this wonderful bread! My four year old coeliac son LOVES it. Please?
I found out recently that Genius is available as on prescription – but it seems that you have to agree this with your doctor? I’m not sure of the details and, annoyingly, I couldn’t find a lot of information about it. If anyone else has any advise please do tell us your experience.
I buy your product from my loacel Asta store I love the Brown seed bread but there is never any on the shelfs.
Would it be possable to increase the amount on the shelfs.
Bridget mc crory
Bridget, I’m afraid you’d have to contact the producers of Genius yourself. Here’s the link: http://www.geniusglutenfree.com/get-in-touch/let-us-know-what-you-think/
Here’s their direct email info@geniusglutenfree.com
Sadly not all coeliacs can tolerate this bread. After a couple of days of eating Genius bread some coeliacs find they are reacting to it, with stomach cramps, loose stools etc. As yet nobody has been able to explain why, although various theories have been put forward.
Such a shame, as otherwise this would be a complete success story.
Our local Tesco today is charging £3.39 for a loaf. My husband refuses to pay this – talk about making money out of peoples problems. I think that it’s a disgraceful example of profitteering.
That’s shocking. Will you go for prescription? I’m interested to know how this is going for people.
Hasnt anyone checked out the ingredients of the Genius bread? Err… DEFINITELY NOT GENIUS! Pretty toxic combination of ingredients plus it also has egg in it so is no good to vegans, some vegetarians or those into healthy food combining. The other ingredients arent healthy either, particularly the combination of them. Its nice to see so much more products coming out that are free from dairy and gluten etc but to still have eggs and god knows what else shoved in is still pretty unevolved and not good for our colon at all. Back to the bread – it would be far more healthy not to have any at all than to have the Genius one – check its ingredients!
I agree with SOMEONE WHO CARES,
I haven’t been diagnosed Celiac, But I know i am from what i am like on wheat and gluten, etc bread, pasta, cakes, biscuits.
But when I eat Genius – the symptoms feel like they are back, there is something in it which makes me feel ill again.
Curious, I wonder which ingredient in Genius might be having this effect?
What grain’s it based on?
G,
The ingredients for the White Loaf are:
Water, potato starch, cornflower, vegetable oil, tapioca starch, egg white, rice bran, cellulose, stabiliser (xanthan gum), sugar, yeast, rice flour, salt.
Given that ingredients are listed in order of how much there is in the product, you could argue that Genius bread is based on potato starch. However, baking is more complex than that – you need to consider all the ingredients involved.
Thanks Tschaka. I have noticed that wheat substitutes like this one tend to be a blend of different flours. I tried to make my own pasta with cornmeal and rice-flour but it was way too gloopy to form into a dough. I guess other products like xanthan gum are indispensable, eh?
Thanks again!
Just tried Genius bread and have to say I’m quite impressed, though I have to be careful how much I eat as tapioca starch can make me feel sick.
In response to Sue L – my father (a coeliac) has also had to stop eating Genius bread after a couple of months as it did not agree with him. I am not diagnosed as a coeliac but suspect that I might be, so I follow a fairly strict gluten free diet which works really well for me. I’ve recently had an upset stomach and wondered if it was due to the Genius bread… But why is it not always suitable for coeliacs? There’s nothing in the ingredients which looks dubious to me. Are tapioca and millet flours sometimes problematic? Would be interested to hear from any one else who has had similar problems. Thanks! -Zoe
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I have tried the brown Genius bread a couple of times. The bread tastes fine and good texture but I definitely get some kind of a reaction to this bread. (I have quite a few food intolerances but I’m not coeliac). My intesines feel slightly ‘sore’ after eating Genius bread and my concentration goes completely haywire. It’s great that people are making the effort to put more gluten-free products out there but I think you just have to try it for yourself and see if you react to it.
was thrilled to find Genius bread as it tastes good has good consistency and have eaten it regularly over the past 3 weeks – however my mood has dropped drastically, my concentration/co-ordination have completely gone, my acid reflux out of control again & itching all over. Sadly Genius is the only new thing in my diet as otherwise I eat very plain, unprocessed “safe for me” foods. Disappointed, at least they’re trying but that one bites the dust for me.
I’m the same!have had really bad breathing,weight problems,exastion for about 5 years now.One infection I had nearly killed me so in desperation I tried cutting out all dairy and gluten and in a fortnight felt amazing!!No inhalers ,better immunity and have put on half a stone(previously impossible!)Am still shocked it was my diet,docs not convinced.
Tried the genius bread off and on and quite a few symptoms are reoccurring.Thought it must be other foods because it says free from so many things???Oh well I’m going to cut that out too.Not worth it for me!!
Good luck, I hope that you continue to find foods which benefit your nutritional needs.
I have been a coeliac and lactose intolerant for 11 years, eating the cardboard that was being offered as bread. When genius bread came out, i was thrilled with how nice it was and that you could get it on perscription. But on reading these threads, i now know the genius bread has been causing me problems and from today will not eat it. Glutafin make fresh white/bread bread which is nice but a bit doughy. So it’s glutafin for me.
Sugar not good, and yeast fungus. Genius bread, not the healthy option you might think.
Of course Genius bread is a healthy option if you are intollerant to gluten. Unless we have a bad reaction to a particular ingredient and the food is not overladen with dodgy ingredients in general, everything should be okay within moderation