A question of washing power
A cleaning product has to clean well. There is a popular misconception that all environmentally friendly products don’t clean well and while this may have been true in the past it is definitely no longer the case at Ecover. We ensure that all of our products clean as well as you would expect from your conventional washing products.
Ecover delivers in the washing machine as well as the best ordinary brands
We have carried out extensive research and many tests to make certain that the washing power of almost all our products is the same as and occasionally better than that of the best ordinary brands. A small portion of our washing-up liquid is enough to wash 32 dirty plates and our washing powder removes stains just as effectively as the best conventional washing powder.
This means that you do not compromise on cleaning quality when you buy Ecover products. Everything is cleaned effectively and easily while you are also saving environmental resources and not exposing yourself and your skin to harmful chemicals.
And it also smells nice!
Fragrances do not contribute to a product’s cleaning power. However, they are still very important for us. After all, a clean wash has to smell nice! The vegetable fragrances which Ecover uses are mild and natural. And although you cannot compare them to the dominant synthetic fragrances in ordinary detergents, they give the wash a nice fresh fragrance. And remember they are totally natural
Why doesn’t everyone use Ecover?
Ecover can compete with the major brands in terms of prize, fragrance and washing power. Then why doesn’t everyone use our products? This is primarily because with the first generation of ecological cleaning products the ecological qualities received a lot more attention than the cleaning performance. As a result, their effectiveness often left something to be desired. And although this no longer applies to Ecover nowadays, many people are still prejudiced against ecological products. If Ecover were to spend huge sums on marketing we could let people know but the company prefers to invest its time and money in research and the ingredients that go into your products.
Washing power and ecology: 20 years of motivated research
Our laboratory has acquired an enormous amount of know-how over the past 20 years. Endlessly combining and testing natural ingredients have resulted in ecological formulas which make the use of current, harmful ingredients superfluous. Our laboratory has recently made a significant breakthrough with inventions which use the cleaning power of vegetable ingredients even more effectively. This means we are able to match the market leaders’ washing power.
By doing this we have fulfilled the task which we took up years ago. This is to give the consumer an opportunity to make a contribution to the environment without having to compromise on cleaning quality and results.
The acquired know-how over the past 20 years has enabled our laboratory to develop products which deliver as well as the market leaders.
